Brandon

February
08
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Why and How You Should Consider Using Retargeting

How many first-time visitors to your site convert into actual customers or clients? Sadly, it’s probably not many. But at least they visited. They were interested in what you offer. Use that to your advantage (and theirs) with retargeting.   What is Retargeting? Retargeting means you basically follow them across the internet and display ads as a reminder for what they were looking at on your site. And a good majority of them will appreciate it (or at least not be put off by it). Maybe they were researching, but not quite ready to buy. They may have visited a lot of sites that offer the same or similar things you do. The last thing you want is for them…

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January
26
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Why You Should Jump Start Your Email Marketing this Year

  Nearly 30 years ago the internet was born and along with it came this new, weird way of communicating with people all around the world… many times with people you’ve never met. Email and chat rooms. Chat rooms have transformed into social media and chat applications. But even in the overwhelming presence of social media, real-time conversations and live video it’s pretty impressive how email has held its ground over the years. Even when the naysayers all proclaim that email is dead, somehow it evolves and stays current. It may seem to be old-school from time to time, but then something happens and it’s all caught up again. Even in a time when virtual reality and machine learning are…

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January
25
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Securing Your Data and Reputation with a VPS

It can be super easy to put data security on the back burner, whether it’s because you don’t think you’re at risk, you think it’s just too complicated or that it simply isn’t in the budget. But if you let that happen, you’re only asking for trouble. Contrary to what you may think, it doesn’t have to be difficult and it doesn’t have to cost a fortune. And it’s extremely important, as the number ofdata thefts, ransomware attacks and breaches are on a sharp rise. It may seem like it’s safer and more secure to have everything sitting on a drive in your office. But what happens if that drive fails or there’s a natural disaster that ruins the entire…

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January
18
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Still Don’t Understand SSL?

SSL (Secure Sockets Layer) provides safe and private communication between a website and its visitors’ web browser. Traditionally, it has been used mostly for ecommerce and on pages where sensitive information needed to be transmitted. But today, more and more sites are using it regardless, which is a good thing considering the amount of cybersecurity threats that are out there and MitM attacks (Man in the Middle). SSL certificates are obtained through what’s called a Certificate Authority, or CA. And while you might be surprised at the number of CAs there are, your best bet is to stick with the larger, more well-known ones. Some of them will try to take shortcuts and that can put your business at risk….

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January
13
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One Thing You Probably Aren’t Doing that Could Create 6x More Conversions

  Your SEO is spot-on. Your site design has been seemingly perfected. Your email marketing is to be admired and business is rocking. But there’s a good chance that you’re completely overlooking one thing that could dramatically increase conversions and even help adapt your marketing to be even better. Almost half of businesses online completely ignore it and only 15% have dedicated resources to nurture it. It’s your site’s search function.   They want to buy from YOU If a visitor is looking through your site and not finding what they’re looking for, very often they’ll just go to a competitor’s site. If they stick around and go through the trouble of searching your site for what they’re after, then…

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November
15
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UnGagged and Unfiltered SEO Strategy

  My first day at the Black Hat World event, UnGagged, was everything I could have hoped for.  Three rooms filled with participants listening to experts sharing their secrets on SEO and marketing in a completely unfiltered way.  Each speaker gave their take on the next best practice of marketing strategy to the point that I felt my fingers were going to fall off from typing so fast. What I have enjoyed most about the first day is that the schedule is filled with 7 sessions of speakers and their varying knowledge sets.  Although the conference is a targeted on SEO the variety of topics you can listen to are broad. Talks range from Reverse-Engineering to An Insight into Illegal SEO…

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