Veronica Davis

May
04
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Starting a Real Estate Blog (It’s for More than Just Home Listings!)

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  As a real estate agent, there’s a good chance you work as part of a firm and are given your own tidy little spot on the company’s website. That’s all fine and dandy, but it’s probably not doing a lot for your marketing. Most of the time, it consists of listings with your photo and contact information, which is good, but the only people who will ever look at those pages are those who are looking for that exact type of housing with that number of bedrooms in the specific locations they have in mind.   Why should you start a real estate blog? By starting a blog you can build out your personal brand attract an audience that…

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May
01
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Programmatic Marketing: Reaping the Benefits and Avoiding Click Fraud

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  If you were to guess which form of advertising would see the most growth in 2017, what would your guess be? Social media? Video marketing? Both are good guesses and both will continue to important. But Media Post reports on Zenith’s Programmatic Marketing Forecasts, saying neither social media or online video will be the forerunner. Programmatic marketing will be. The report estimates that programmatic marketing will take the lead. Surpassing online video growth by 25% and social media by 25%… rising to be nearly 60% of all digital advertising expenditure this year (Adobe says more than 70%), with the U.S. holding the majority of the ad market (Over 60% of programmatic ad market). While this report is only referring…

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April
28
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WordPress Security Tips to Stay Safe from Plugin Vulnerabilities

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  WordPress is among the most commonly used platform for building a website. Unfortunately, it’s got a bad rep for security. In fact, Sucuri’s Hacked Trend Report says over ¾ of the infected sites analyzed were running on WordPress. Half the time, these sites were not being kept up to date with current versions of WordPress. Many times, plugins are to blame.     Nearly 50,000 plugins are listed in the official repository alone, not to mention the many that are provided solely by 3rd parties… So carefully choosing plugins and staying up to date with plugin vulnerabilities is a big part of ensuring your site is as secure as it can be. And that’s what this guide will help…

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April
25
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9 Tips for Successful Blog Post SEO in 2017

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  Don’t be intimidated by doing SEO on your blog. These tips and tools will help set the foundation for a successful blog that could become a prominent source of leads and sales for your business in 2017. Blog search engine optimization, or SEO, is simply the process of creating a blog that’s easy for search engines (like Google) to find and understand. There’s no magic button or secret trick that’s going to push you to the top of search results overnight. Optimizing your blog for SEO is a never-ending process. The way Google decides which sites deserve to rank, and ultimately receive the traffic that you want, is constantly changing. However, there are some practices that should always be…

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April
23
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Slow Mobile Page Load Speed Greatly Decreases Conversions

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  How does your site measure up to others in your industry when it comes to mobile optimization and mobile page load speed? Generally speaking, over 20% of mobile pages take longer than 20 seconds to load and that’s not good. That’s not good because more than half the people surveyed in Google’s newly revealed study won’t stick around for more than three seconds for your page to load.   Tip: If you have a large, busy site on shared hosting that’s running slow, you may have outgrown your hosting plan.   People today demand instant information. Whether they’re searching for reviews on the best local pub, shopping for shoes, researching for a paper or paying their bills online… they…

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April
19
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Improve Your Odds of Getting Google’s Mysterious Sitelinks and Why it Matters

  Wondering how you can get sitelinks in search results for your site? If you don’t know what sitelinks are, they’re those search results that show several different links to different parts of a site under the main site listed for the search (See image below). Sometimes there will also be a search box to search that site right in the search results. Google says: “The links shown below some of Google’s search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.” But not everyone is lucky enough to be…

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April
15
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The FCC, You and Your ISP: Protect Your Browsing History

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  You probably know by now that the Federal Communications Commision’s guidelines to protect your internet usage history will no longer be. The regulations, put into action during the Obama administration, would have taken effect this coming December. But it was voted down, and now your ISP will have the right to sell data it knows about you to anyone, unless other restrictions get put into place. There was little hope that maybe President Trump would surprise everyone and not sign the bill, but that fell flat on April 3rd. Now more than ever that your privacy is up for grabs how do you protect it? Hostwinds can protect your information from your ISP with our VPN. This allows you…

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April
10
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WordPress Plugin Preview: Draw Attention (Interactive Images)

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  Today’s featured WordPress plugin is a little gem called Draw Attention, which is created by Tyler Digital. It lets you easily create interactive images to post on your site that are responsive and even SEO friendly. It’s not widely known about, as there are only about 3,000 active installs at this time.   Note: If interested in discovering new plugins, you might be interested in Public Post Preview, too!   You can use it to put clickable hotspots on your images. Then when someone clicks the hotspot, it opens up an information box that can contain text, images, links, etc. Use it to create interactive tutorials or to give readers more information on any specific item/area in your image….

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April
06
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Email Marketing Deliverability: The Top Do’s and Don’ts in 2017

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  No matter how much time you spend crafting the perfect email copy, beautifully designed templates and perfected headlines that demand high open rates… It won’t matter if your emails never even make it into your subscribers’ inbox. So how do you improve inboxing and deliverability, and prevent your emails from getting the dreaded spam slam? That’s exactly what this post will help you do. Whitelist certificates and enterprise level email services First and foremost, there are two important things you should think about if you’re having problems with email going to spam: Whitelisting and where you’re sending your email from. If you’re serious about your email marketing then it’s highly recommended to pay to get whitelisted or to use…

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April
03
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Small Businesses Embrace Online Marketing but Fall Short

  Most small business owners today know that being online isn’t a matter of “Should I” anymore. It’s a must. And they’re embracing that by having a website and using social media. But unfortunately, many aren’t succeeding in being found online. They aren’t confident in their online presence and most don’t bother with SEO.   Note: If you’re interested in upping your online marketing this year, you might be interested in: Why you might want to consider retargeting 3 New reasons to consider Pinterest marketing Understanding and tracking dark social   Small businesses not using SEO According to Clutch’s study, half of small business aren’t using search engine optimization for their website. SEO isn’t a quick fix for anything, but…

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