Veronica Davis

March
04
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Creating Custom 404 Error Pages (and Some Cool Examples!)

Header image for creative custom 404 error pages

  A customer visits your site only to be given a 404 error page… that’s not a good thing. If you’re lucky, they’ll stick around and find their way to the front page. But often times, they’ll just hit the back button and they’re gone. Maybe if you had created an interesting, custom 404 error page you could have held their attention and directed them to what they were looking for. Or at least guided them in a similar direction while still keeping them on the site. There’s also the option of redirecting any 404 pages to somewhere else on your site automatically. We have more about that, as well as more information about what they are and what causes…

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March
01
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Cloudflare Leak Security Breach: Change Your Passwords Now

Header Image for What You Need to Know about Cloudflare's Cloudbleed

  A tiny bug in Cloudflare’s code allowed sensitive data to be leaked and cached by search engines. The data included passwords, cookies, API keys, personal messages, IP addresses and more. This Cloudflare leak is being called Cloudbleed and it’s a single character in the code that’s ultimately to blame. Google’s Tavis Ormandy, working with the Project Zero security team, discovered the vulnerability and notified Cloudflare. Cloudflare was extremely quick to react.  A fix for the leak was in place within the hour and completely patched 7 hours later. And Google went to work clearing private information that had been cached. However, the data leaks started in September of last year, so the amount of information leaked and whether the bug…

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February
18
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Your Guide to the Most Popular WP Backup Plugins

  WordPress makes running a site easy, but managing databases and files by hand isn’t everyone’s cup of tea. Luckily there are plenty of WP backup plugins available that make it easy to ensure you always have a current backup ready to go if you need it. Here we’ll take a quick look at some of the more popular ones, starting with the free ones.   WP DB Backup (Free) https://wordpress.org/plugins/wp-db-backup/ WP DB Backup is an extremely popular (and free) plugin with over 400,000 active installs. It’s pretty easy to create automatic database backups and to restore them when needed. However, it only backs up the databases. It won’t backup your media files, images, etc.   WP Time Capsule (Free)…

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February
15
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Take Charge of Your Bounce Rate

If people aren’t spending time on your site then it’s pretty safe to say it’ll be darn near impossible to turn them into a customer. If they’re landing on your site just to hit the back button then something’s obviously wrong. Not only is that not making you any sales, but Google will see it and your site probably won’t rank for whatever those people are searching for very long. What can you do? Well, the best answer will depend on what’s causing them to bounce back in the first place. But here are some things that are applicable to all sites in pretty much all situations. Navigation and Structure If it’s hard for a visitor to find what they’re…

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February
04
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cPanel Webmail Guide and Comparison

cPanel gives you the ability to not only create email accounts, but you can actually do all of your email activities right inside cPanel or through your browser using your domain and /webmail. There are three main webmail options that you have to choose from: SquirrelMail, Roundcube and Horde. The one you should choose depends on what you need from your email and the features you want to have available. If you want to get started with any of these, you can see our guide for setting up webmail here.   Which webmail should you use? Basically, SquirrelMail is the most basic one, Roundcube is a step up with more features and Horde offers everything you’d probably ever need for…

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February
01
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You Need to Understand Dark Social and How to Track it

Understanding dark social

If your analytics is telling you that your site gets a lot of direct traffic, there’s a good chance it can’t properly determine where the traffic is coming from. This is especially true if they’re supposedly visiting inner pages with long URLs. Do you really think they’re typing all that in manually to visit that page? No. What’s really going on then? It’s something that was coined as Dark Social by Alexis Madrigal in an article on Atlantic.com back in 2012. And no, it has nothing to do with the scary “Dark Web”.   What is Dark Social? Dark social refers to the copy/paste and sharing of links through private means, such as email, Facebook message, Skype, texts, etc. Most…

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January
20
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Can You Help Me Create a Backup for My Site?

Protect your site with website backups

  Creating and maintaining a site today is much easier than it was in the past. But there’s still plenty that can go wrong. And we aren’t just talking about security breaches, which are unfortunately becoming all too common. A simple update to the platform your site is built on or the theme/design it uses could cause unforeseen problems. Or an employee could accidentally delete an important file. We understand that and hopefully you do too. There are just too many scenarios where trouble could strike if you don’t have a plan in place. With that in mind, let’s look at what you can do to make sure you always have backups and are prepared should something happen to your…

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January
11
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SEO is Pointless if You Ignore This…

There’s no denying that SEO is important. But it can’t be your sole focus for your online business. You can drive all the traffic you want and rank #1 for the best search terms, but if your site isn’t converting then what’s the point? Whether you want people to buy something, call you, download a report or subscribe to your mailing list, getting them to your site is only the first step.   User flow One good way of increasing conversions is to follow the user flow. Know where your visitors are going, what they’re looking at and where along the line do you lose them and they leave? If you aren’t afraid of numbers and graphs and digging into…

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January
06
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You’re on Social Media, but are You Listening?

Merely having a social presence doesn’t cut it. In fact, if you’re not paying attention and communicating with your followers in a timely manner, it could be doing more harm than good. There’s a pretty decent chance that they’re following you specifically in order to communicate with you. Sprout Social conducted a survey of 1,000 social media users and found that: 25% of the people who follow you do so because they want to communicate with you 15% unfollow a brand simply because they don’t get a reply So if you’re going to be on Facebook or Twitter, be active and be yourself. Don’t try to be funny if you’re not and it doesn’t fit your brand. And don’t bombard…

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January
04
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3 Simple Signs You’ve Outgrown Your Shared Web Hosting Plan

… and how it could affect your business When you first put your website online, chances are that you chose a cheap hosting plan that’s most likely a shared hosting plan. Shared hosting from a good provider gets you a good bang for your buck. But as your site grows, it may  not be good enough. And if your site is for business, especially if you’re selling anything online, you probably want to consider upgrading. Here are just a few things to watch for… If you see that any of this applies to you then it’s definitely time to look at dedicated hosting. Even moving to a virtual private server can help, which is often used as sort of a…

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