Veronica Davis

January
11
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SEO is Pointless if You Ignore This…

There’s no denying that SEO is important. But it can’t be your sole focus for your online business. You can drive all the traffic you want and rank #1 for the best search terms, but if your site isn’t converting then what’s the point? Whether you want people to buy something, call you, download a report or subscribe to your mailing list, getting them to your site is only the first step.   User flow One good way of increasing conversions is to follow the user flow. Know where your visitors are going, what they’re looking at and where along the line do you lose them and they leave? If you aren’t afraid of numbers and graphs and digging into…

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January
06
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You’re on Social Media, but are You Listening?

Merely having a social presence doesn’t cut it. In fact, if you’re not paying attention and communicating with your followers in a timely manner, it could be doing more harm than good. There’s a pretty decent chance that they’re following you specifically in order to communicate with you. Sprout Social conducted a survey of 1,000 social media users and found that: 25% of the people who follow you do so because they want to communicate with you 15% unfollow a brand simply because they don’t get a reply So if you’re going to be on Facebook or Twitter, be active and be yourself. Don’t try to be funny if you’re not and it doesn’t fit your brand. And don’t bombard…

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January
04
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3 Simple Signs You’ve Outgrown Your Shared Web Hosting Plan

… and how it could affect your business When you first put your website online, chances are that you chose a cheap hosting plan that’s most likely a shared hosting plan. Shared hosting from a good provider gets you a good bang for your buck. But as your site grows, it may  not be good enough. And if your site is for business, especially if you’re selling anything online, you probably want to consider upgrading. Here are just a few things to watch for… If you see that any of this applies to you then it’s definitely time to look at dedicated hosting. Even moving to a virtual private server can help, which is often used as sort of a…

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December
30
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The Trick to Making your New Years Resolution Stick!

Gone are the days of waiting in the rain to hail a cab or worrying about getting my shirt pressed and starched before tomorrow’s meeting. Instant gratification is the new normal.  On Demand services formerly reserved for the ultra rich and high level executives have now been democratized and available to everyone.  How can you use these services to improve 2017 and maintain your New Year’s Resolutions? We have compiled a list of the most popular resolutions and paired it with an on demand service that can help you realize that goal; New Year’s Resolutions in Order of Popularity; # RESOLUTION SERVICE 1 Lose weight Endomondo, Jefit 2 Get organized Homepolish, Rinse 3 Spend less money and save more Handy…

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December
23
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A Brief History of the Web

The world wide web penetrates every facet of our lives today, from how we connect with friends and family to deciding on what and where to purchase that new 80” TV from. According to WorldWideWebSize.com the Indexed Web contains at least 4.76 billion pages (Thursday, 01 December, 2016). But, the web wasn’t always so robust, before it become the billion page behemoth it is today the web started from humble connectivity beginnings . How did the world wide web start? The idea and implementation of the world wide web started as a way to easily present and share data across a universal platform and language amongst physicists. Tim Berners-Lee identified the issue while working as a contractor at CERN (Conseil…

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December
21
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Over 90% of Online Shoppers Visiting Local Retail Sites – Are You There?

If you still don’t think your small business needs to be offering your products or services through ecommerce, this should be a wake up call. According to Global Web Index, about 8 out of 10 adults are shopping online each month. As of June, Small Biz Trends revealed that nearly ¾ of small businesses still weren’t using their sites to sell online, which could easily give you an advantage if you do. Sure, you can’t really compete with the likes of Amazon if the exact same products you sell are available there (Well, possibly, if you were able to intertwine the local community with your brand and somehow stand out). But if you offer something unique or at least something…

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December
20
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Simple Video Marketing Ideas for Small Business

Fact: Video increases engagement and conversions Video marketing is here to stay, and for good reason. It drives an emotional connection between brands and consumers and when done correctly, provides an impressive ROI. Just look at how Eyeview Digital was able to increase landing page conversions by as much as 86% by simply adding a video to the page. If you really want to dig into the nitty gritty, here are 50 reasons why video should be part of your marketing plan. And no, you don’t have to spend thousands on producing a video either. There are many tools available today you can use to create your videos, whether it’s simply a video for brand awareness or an explanation video…

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December
17
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Changing the Primary Domain on Your Hosting Plan

Welcome to another Straight Up Saturday series, where we try to highlight a common or recent issue that customers have. Today it’s all about changing your main/primary domain on a shared or business hosting plan. Let’s say you have a .net or a .info for your domain and you’ve just acquired the .com Now you want that to be the primary domain on your hosting plan with Hostwinds. Or you want to use an entirely different domain. We’ve got ya covered! All you need to do is give us a call (888-404-1279) or send us a message with live chat on our website. One of our friendly team members will get a ticket going to start the process and we’ll handle…

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December
12
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Millennials – The Generation You Can’t Afford to Ignore

Whether or not you plan your marketing with millennials in mind could be the success or failure of your business in the years to come. Time called it, estimating in 2014 that come 2017, the buying power they hold would surpass any and all other generations, which is saying a lot when you consider how much baby boomers are known to open their wallets. According to Millennial Marketing, a company that dives into some pretty amazing research on millennials’ mindset and spending, they fork out over $200 billion each year on travel alone. Yes. Billions. On travel alone. Every year. But in order to successfully market to millennials, you’re probably going to have to completely rethink the way you think…

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December
09
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Live Chat with Businesses in Bing Search Resuls

Too busy focusing on Google and ignoring Bing? Not bothered with offering live chat on your website yet? Potential customers searching for your type of business can now chat with you live and directly from the search results, if you’ve signed up to the program… and assuming your business shows up at the top of Bing search results. Bing Live Chat Program …And Google seems hot on their heels to do the same! Google Live Chat Test Program This begs the questions; Do you offer live chat? Do you appreciate live chat as a visitor? Would you use search result live chat? If so, then Bing’s live direct chat may be the answer for you.

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