Google Hints Incentives to Prompt Encryption for Websites

In line with the global desire to make websites “more secure“, comments at a recent industry conference suggested that internet giant Google has been discussing an incentive which will gives search-engine results “a boost” for websites that use “encryption“, according to a recent article published on the Wall Street Journal’s website. Many experts agree that “encrypting data transmitted over the Internet” – a decision that “could make it harder to spy on web users” – definitely creates a clear “barrier” between those web users and those who wish to “snoop on their Internet activities, or steal their information“, according to the Wall Street Journal.

The suggestions of these discussions made at a recent conference by Matt Cutts – the Google executive engineer tasked with“fighting spam” and “tracking every tweak to its search algorithms” – got some attention since he is also well known as the “liaison between  search team and website designers“, according to reports. Although “hints” were made, according to the report, another representative from the company confirmed that “Google’s internal discussions about encryption are still at an early stage and any change would not happen soon“. Google has “nothing to announce at this time“, according to the report.

The article indicates that the “search algorithm” used by Google encourages and discourages web development practices so logically a standardization of encryption “would give websites a big incentive to adopt it more widely.” Kevin Mahaffey, CEO at Lookout, a mobile-security company, was quoted in the article to say, “This would be a wonderful thing. Encryption assures that a user’s data can’t be seen by others while moving across the Internet, that it can’t be tampered with, and that it gets to the correct recipient.”

On the contrary, many experts are still recovering from shock – questioning if some encryption actually works –  after the “popular encryption scheme, known as OpenSSL, contained a bug that could allow hackers to steal personal information“, according to the article. Editor of the Search Engine Watch, Danny Sullivan, thoughts on the subject were also quoted in the article to say, “Rewarding sites for [encrypting pages] in the algorithm would be a huge step. It also possibly causes an immediate change by all the wrong sites.”

Read more about this subject in the full article HERE at the the Wall Street Journal and get more details concerning the potential changes at the Google think tank.

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