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Magento has almost become the "Kleenex" of the e-commerce world, as the term "Magento" is actually googled more than the term "e-commerce." Hundreds of thousands of users that range from individuals with small businesses to multinational companies (such as the one and only Nike) use Magento. First available to the public in 2008, Magento has been a game-changer in terms of e-commerce sites since its origin.
This program is meant for anyone, as it contains both simplified and advanced features for users of all sorts of backgrounds/levels of e-commerce expertise. In a sense, Magento is similar to Portuguese explorer Ferdinand Magellan, who was the first to sail all around the world. Why, you ask? Magento has paved the way for E-commerce.
Magento comes in 3 versions to accommodate various types of users and businesses employing the platform. These versions are as follows:
1. Magento Enterprise Cloud Edition
2. Magento Enterprise Edition
3. Magento Community Edition
Similar to its diverse community of users, the series of owners Magento has had since it first debuted has changed quite a bit over the years. eBay was once managing Magento not too long ago, as a matter of fact. The company's yearly community convention is likely what keeps it so strong even amidst ownership transitions.
Flexibility, diversity, and customization are three words that come to mind when reflecting on why Magento is awesome. You can easily adjust your shipping and handling options in addition to your clients' payment options with Magento. You are also able to design exactly how your business appears aesthetically and how your clients interact with your site. Furthermore, you can give your clients wish lists using this app.
The excerpt below from our "Magento Features Overview" Knowledge Base guide clarifies the flexible, diverse, and customizable tools provided by Magento:
Allows you to control multiple websites and to customize their appearance with templates
Support for multiple languages and multiple tax rates for your customers
Inventory management and batch import and export of products
Customer order status and history, newsletter subscription, default billing, and shipping address
Process payments through credit cards, PayPal, Authorize.net, Google Checkout, and others
Create orders through the admin area, create multiple invoices, shipments, and credit memos
Support for single-page checkout and checkout without having an account
Allows multiple languages and currencies and also a list of allowed countries for shopping
The Marketing and Promotions to create coupons, discounts, and different promotion options
Analytics and Reporting, which is integrated with Google Analytics and offers many different reports
Whoa! That was a VERY comprehensive synopsis. Round of applause to you, Hostwinds Support Team, for this guide that has truly gone full circle around the Magento world, covering all the bases. Get it?…Because we were discussing Magellan?…And he sailed around the world?
What's that? I have outdone myself with the puns, alliterations, and dad jokes at this point? I love when I guess what is on your mind because you always seem to have such nice things to say about me when I do!
Okay, okay, I am shutting down the silliness for a little bit (emphasis on the "little bit"), so we can get into the important Magento details.
More important Magento details it is!
But first, the link to that guide:
Is that everything? *Scanning, scanning, scanning* Did I already insert a pun? Yes? Okay, that is everything. I am moving on!
Are you ready for the reason referred to in the heading above?
One of the many reasons the Hostwinds Team absolutely loves Magento is the following:
Magento's logo and name are tributes to the glorious game, Dungeons, and Dragons (Mage = multiple wizards).
Other reasons that we love Magento include how convenient the application makes archiving and keeping inventory of your products. Documenting your inventory and searching through various items you sell has never been easier! It is also nice that your business can grow exponentially and still function flawlessly when you set up your e-commerce site using Magento.
It even comes with a whole bunch of marketing tools. Can you say "above and beyond?"
SEO (Search Engine Optimization) is when you use various techniques or tools to optimize the number of people coming to view your website. Magento assists you with SEO by offering several marketing features.
On another note, Magento's dashboard is nice because it maps out, as the "Magento Features Overview" guide would say, "the current state of your most important eCommerce store metrics."
Wow, I love that guide. It goes on to mention that, in addition to the dashboard section, "You can select from a number of different report metrics on the reports tab to allow you to have a good sense of the current state of your business."
One more shameless plug of that guide via one more wonderful thing that guide taught me about Magento: The application gives you the option of sending newsletters to your clients. It also keeps an inventory of all your clients, client preferences, and client interactions.
Magento is so powerful in terms of its wide range of features and plugins. Its flexibility allows you to bend, adjust, and customize your e-commerce business whenever you want…just as X-Men's Magneto effortlessly bends metal!
What's that? Are you metaphorically patting me on the back right now and congratulating me on that correlation? *Sniff sniff* Thank you! *Sniff sniff* What's that? You are wondering why I am crying right now? I am not crying! I am simply cutting an onion while writing this blog piece, okay?!?
Once again, I will digress.
In one of the Hostwinds Team's social media posts about Magento's magic, we mention that "Magento is designed to make it easy and fast for your customers to checkout."
To that end, the "Introduction to Magento" guide explains the "catalog management" section of Magento:
"Magento's Catalog Management is a unique feature that is quite useful in many ways. It allows the easy creation and modification of products on your eCommerce site. The Catalog Management even has the ability to import your products, which is useful if you have a large number of products available."
The guide's author goes on to explain, "[…] Magento also features the ability to send Product Alerts to clients or potential customers. This can be used to notify existing customers of a sale that you are having or even for a new product that is added. This can even be used to notify your loyal customers whenever products are back in stock."
*Building applause beginning with one very slow clap and ending with a thunderously loud standing ovation.* In other words, well put, Hostwinds Front-Line Expert who wrote that guide!
That guide can be found at https://www.hostwinds.com/guide/introduction-to-magento/, and more Magento facts can be found on the other side of the heading below!
Magento gives you a lot of freedom to design what is available to your clients in terms of their checkout process. To be more specific, if you want your clients to have to login in order to check out, you got it. If you don't want them to have to do that in order to purchase your products and/or services, you got it.
Need help while building and operating your e-commerce site? Magento has the answer. The massive community that has grown throughout Magento's history can provide you with guidance if you need support.
New Topic Alert: Software developers can certainly profit from using Magento, as the app was formulated to be malleable for them. This program is a dream for coders because they don't have to hard code an entire website but rather can add and edit chunks of code available to them in 11 different computer languages.
Speaking of, CALLING ALL CODERS/SOFTWARE DEVELOPERS:
Tip: Look up the object-oriented programming used to create Magento.
Yet Another New Topic Alert: Security and safety are paramount in regard to your e-commerce business, and Magento definitely has your back in that department. Not only is the app known to be very safe, but it also contains a specific area just for users to check on security.
Final New Topic Alert: Did you know that Hostwinds offers Magento as one of our 1-click install applications to add onto your cloud server when you create it in the Hostwinds Cloud Portal?
Oh, also, did you know that you can conveniently install Magento within your cPanel account using Softaculous App Installer? Simply log in to your Client Area, jump over to cPanel, and click the "Softaculous App Installer" link in the "SOFTWARE" section…and BOOM! You are well on your way to beginning your Magento journey, you Magellan Explorer/Adventurer.
Anyhoo, check out this step-by-step tutorial if you need some help along the way:
P.S. Here are a few more Magento guides about Magento stuff if by any chance you'd like to get more information about it:
Whew, folks, this tongue-in-cheek overview of Magento was, as people over the age of 75 would say, "A HOOT!"
To sum up, with Magento, you get to decide how your e-commerce store looks, functions, and what it represents (aesthetically and non-aesthetically), exactly as you would set up and customize a physical store. It is great. You never have to feel confined to a specific design, theme, or concept in regard to your e-commerce business, and you are free to be as creative with it as you like! Go on and create a masterpiece, my friends. Go sailing around the world and paint the town red and all the other metaphorical phrases! Farewell for now!
Written by Hostwinds Team / April 9, 2019