PC Preferred Over Mobile for Cyber Monday Shopping, Analysts Say
by: Bryon Turcotte / December 2, 2013
The quick decrease in personal computer sales may be due to the increasing popularity of tablets and smartphone technology. A recent report by analysts at Ovum, an independent analyst and consultancy firm, shows that the majority of Cyber Monday shoppers may not have wanted to use mobile devices but opted to shop on a desktop or laptop PC, according to an article published by Eweek.
The article states that consumers are still worried about security and privacy when using their mobile devices. Statements from a December Consumer Insights survey, quoted in the article, confirm that consumers continue to "opt for their PCs when it comes to online shopping."
Angel Dobardziev, a principal analyst at Ovum, is quoted in the article to say, "The implications of these findings are profound for the growing mobile commerce ecosystem, as when it comes to digital commerce, consumers clearly still feel more comfortable. With their PC and laptop." Ovum surveyed more than 15,000 consumers in 15 global markets, according to the article.
The article states, according to Ovum's findings, that "68 percent would rather use a notebook or desktop PC when shopping on the Internet, while only one in five uses a smartphone and 14 percent use a tablet."
Read more about this report in the full article here at the Eweek website.