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Study: Poor Website Performance Slows Online Purchasing

by: Bryon Turcotte  /  December 18, 2013


According to an article published by The Web Host Industry Review, a recent study indicates that individuals who prefer shopping online will curb their purchases when they experience "_poor navigation, slow website load times, interruptions and timeouts_" on the websites they visit. The data showed in this article clarified that these online shoppers mark opinions of specific brands due to these issues.

According to the study and the researcher's data quoted in the article, among the 1,377 online shoppers surveyed in the United States, 52 percent of them – who have experienced website performance issues – felt that this experience "tarnishes the brand's reputation in their mind." The article further indicates that "ease of use, security, and clear web images are all top priorities for online shoppers, with 88 percent of shoppers citing ease of use as the most important factor."

Robert Miggins, a web hosting industry executive, was quoted in the article to say, "An optimized website and proper load testing are crucial to ensure that online retailers can deliver availability and reliability online and capitalize on high traffic levels." Miggins continued to say that, "Ultimately, by enabling a high-quality website experience for customers, from the ground up, online retailers will ensure that they preserve their brand, stay competitive and drive sales during the holiday season."

Read more about this study and specifics on how poor website performance affects online purchasing. Check out the original article at The Web Host Industry Review.

Please check out the list of Hostwinds services that can help you optimize your web hosting experience and keep the visitors to your website satisfied and happy.

Written by Bryon Turcotte  /  December 18, 2013