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Technology is a fantastic thing that's brought us many benefits over the years. Still, it also continues to grow security risks. It doesn't matter if you run a small personal blog or a large retail business site. Security should never be put on the back-burner. The security of your website can only be as strong as the security of your web hosting.
If there's a security breach on your business site, you could face an enormous loss of income. Worse yet, it could be the death of your business should identity theft take place. We've all seen it on the news. "6,000 records of personal customer data stolen." Suppose it can happen to large-scale, nationally recognized companies. In that case, you can bet it can happen to you if you aren't proactive in preventing it.
Why has security become such a threat?
Pretty much everyone has access to and uses the internet. It's also becoming one of the main places for businesses to sell. That means it's bound to attract the attention of people who are only out for themselves. If they see an opportunity to exploit something for personal gain, they're going to do it. Hackers, 'black hatters, and criminals alike always have their ears to the ground for new possibilities.
With the billions of dollars passed around and exchanged on the internet every day, that should come as no surprise. And that's why you need to ensure that your site is secure, especially if you're running any business. Protect your customers or lose them. Simple as that.
Three Types of People that Pose a Threat
While most of the time, the main threat is trying to steal valuable, personal information. These people are usually looking for an easy sweep to steal and use identities successfully – identity theft. They lay low and do their best to remain undetected. The longer they can silently lift information from your site, the more identities they can gather.
A next group is a group not looking to steal information but simply taking advantage of your site. If you have a site that Google respects, they would love to hack into your site to link to their site. This may not seem so bad to you, but it really could be. If the site they link to is of poor taste (porn, gambling, etc.…) and they manage to sneak a link onto your site that you overlook, it could harm your rankings. That means lower search rankings and, most likely, a drop in traffic, resulting in decreased revenue.
However, there's another, a smaller group of people to be aware of. This group of people are hackers, not out for personal gain, but simply out to cause problems. They enjoy bringing down a perfectly innocent site and celebrate their success when your site comes to a screeching halt. Often, instead of seeing your site when you go to your domain, you'll be greeted with a message from the hacker. You will almost instantly know when you've become a victim.
Here, we've only scraped the surface of how poor security can affect your site and your business. But we hope that you see why it's so important to make sure your host takes security seriously. Here at HostWinds, security is one of our main focuses. Your site and the success of your business are important to us. Let's face it, if you aren't happy and leave, then where does that leave us?
Written by Andrea Martin / February 26, 2013