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Google Hints Incentives to Prompt Encryption for Websites Featured Image

Google Hints Incentives to Prompt Encryption for Websites

by: Bryon Turcotte  /  April 14, 2014

In line with the global desire to make websites "_more secure_, "comments at a recent industry conference suggested that internet giant Google has been discussing an incentive which will give search-engine results "_a boost_" for websites that use "encryption, "according to a recent article published on the Wall Street Journal's website. Many experts agree that "_encrypting data transmitted over the Internet_" – a decision that "_could make it harder to spy on web users_" – creates a clear "_barrier_" between those web users and those who wish to "snoop on their Internet activities, or steal their information\, "according to the Wall Street Journal.

The suggestions of these discussions made at a recent conference by Matt Cutts – the Google executive engineer tasked with_"fighting spam_" and "_tracking every tweak to its search algorithms_" – got some attention since he is also well known as the "_liaison between search team and website designers_, "according to reports. Although "_hints_" were made, according to the report, another representative from the company confirmed that "_Google's internal discussions about encryption are still at an early stage and any change would not happen soon_. As a result, " Google has "_nothing to announce at this time_, "according to the report.

The article indicates that the "search algorithm_" used by Google encourages and discourages web development practices, so logically a standardization of encryption "_would give websites a big incentive to adopt it more widely." Kevin Mahaffey, CEO at Lookout, a mobile security company, was quoted in the article to say, "This would be a wonderful thing. Encryption assures that a user's data can't be seen by others while moving across the Internet, that it can't be tampered with, and that it gets to the correct recipient."

On the contrary, many experts are still recovering from shock – questioning if some encryption works – after the "popular encryption scheme, known as OpenSSL, contained a bug that could allow hackers to steal personal information\, "according to the_ article. Editor of the _Search Engine Watch, Danny Sullivan, thoughts on the subject were also quoted in the article to say, "Rewarding sites for [encrypting pages] in the algorithm would be a huge step. It also possibly causes an immediate change by all the wrong sites."

Read more about this subject in the full article HERE at the Wall Street Journal and get more details concerning the potential changes at the Google think tank.

Written by Bryon Turcotte  /  April 14, 2014