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There is a wide variety of types of websites that could be made. Even more, tools out there to help with building those sites. A content Management System (CMS) is something that you should consider using because they are so easy to use and manage. These could include WordPress, Joomla, or even Drupal, which are among the most popular. However, these tools are not optimized to get an online store site up and running to sell your products. Magento is built and designed to be all you need if you are looking for an eCommerce platform to build your site with.
Magento is an eCommerce platform that can be used to create an online storefront for your business easily. With Magento, you can use many of its other unique features to assist your online store. Magento has the ability to improve the SEO (Search Engine Optimization), as well as help with catalog management. Primarily coded in PHP, a popular coding language on the internet, Magento has a wide variety of plugins and themes that can be installed and used. With all the coding already done for you through this robust application, you can focus on getting your storefront up and running without worrying about having to learn to code or getting someone who can.
With Magento, most of the functionality is already built for you, which will speed up the workflow and the time it takes to launch your site. You can even install pre-made templates to jump-start the design of your website. Of the many features Magento has, the two most notable ones are the Catalog Management and its Product Alerts.
Magento's Catalog Management is a unique feature that is quite useful in many ways. It allows the easy creation and modification of products on your eCommerce site. The Catalog Management even has the ability to import your products, which is useful if you have a large number of products available. This feature even provides the ability to create an extensive amount of categories and search terms to label your products for easy finding.
Along with the Catalog Management, Magento also features the ability to send Product Alerts to clients or potential customers. This can be used to notify existing customers of a sale that you are having or even for a new product that is added. This can even be used to notify your loyal customers whenever products are back in stock.
Magento does offer some good qualities for building your site and makes it really easy to start an eCommerce Website. It does have some flaws that should be taken into account. Two of the most notorious reasons why you would not consider Magento could be its Resource Usage and has a high learning curve due to its many features. To make customization does require a bit of development experience.
For all of the amazing features that Magento has in its arsenal, it does have the drawback of using a good amount of resources for accounting for these features. This can potentially lead to a slower site if you do not have the resources available to handle the traffic. To some, this may not be an issue, but when you are limited on what resources can be used for your site, this is quite important.
Even though you can get a Magento setup without any Development expertise, it may require a bit of coding knowledge to get custom functionality. This is not to say that Magento will not work out of the box for your needs without coding. In fact, it should work right out of the box as long as you do not intend to customize it. Magento also has a fantastic community in that it is quite easy to get help or find someone who may be able to assist with the issue you may be having.
Magento is a magnificent tool that can be used to set up shop on your website easily. Among the choices out there, Magento is a solid choice for eCommerce, and rightfully so. All in all, Magento is highly recommended for its ease of use and the powerful features that it provides.
Written by Hostwinds Team / May 28, 2018
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