March
07
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3 New Reasons You Should be Using Pinterest for Business Marketing

      Imagine a day when you see something you like, zoom your (smartphone) camera in on it and you’re almost instantly presented with where you can find that product and similar products… discovering the maker and companies with similar products right then and there. Or seeing how your friend’s new couch you adore would look in thousands of different settings. That day is coming. The ever-growing list of features Pinterest rolls out just got bigger with the announcement of three new, impressive features: Shop the Look, Related ideas on demand and probably the most interesting… Pinterest LensBETA. Note: We know a lot of our customers (especially the more robust sites needing dedicated servers) are more tech oriented or…

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March
04
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Creating Custom 404 Error Pages (and Some Cool Examples!)

Header image for creative custom 404 error pages

  A customer visits your site only to be given a 404 error page… that’s not a good thing. If you’re lucky, they’ll stick around and find their way to the front page. But often times, they’ll just hit the back button and they’re gone. Maybe if you had created an interesting, custom 404 error page you could have held their attention and directed them to what they were looking for. Or at least guided them in a similar direction while still keeping them on the site. There’s also the option of redirecting any 404 pages to somewhere else on your site automatically. We have more about that, as well as more information about what they are and what causes…

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March
01
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Cloudflare Leak Security Breach: Change Your Passwords Now

Header Image for What You Need to Know about Cloudflare's Cloudbleed

  A tiny bug in Cloudflare’s code allowed sensitive data to be leaked and cached by search engines. The data included passwords, cookies, API keys, personal messages, IP addresses and more. This Cloudflare leak is being called Cloudbleed and it’s a single character in the code that’s ultimately to blame. Google’s Tavis Ormandy, working with the Project Zero security team, discovered the vulnerability and notified Cloudflare. Cloudflare was extremely quick to react.  A fix for the leak was in place within the hour and completely patched 7 hours later. And Google went to work clearing private information that had been cached. However, the data leaks started in September of last year, so the amount of information leaked and whether the bug…

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February
18
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Your Guide to the Most Popular WP Backup Plugins

  WordPress makes running a site easy, but managing databases and files by hand isn’t everyone’s cup of tea. Luckily there are plenty of WP backup plugins available that make it easy to ensure you always have a current backup ready to go if you need it. Here we’ll take a quick look at some of the more popular ones, starting with the free ones.   WP DB Backup (Free) https://wordpress.org/plugins/wp-db-backup/ WP DB Backup is an extremely popular (and free) plugin with over 400,000 active installs. It’s pretty easy to create automatic database backups and to restore them when needed. However, it only backs up the databases. It won’t backup your media files, images, etc.   WP Time Capsule (Free)…

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February
15
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Take Charge of Your Bounce Rate

If people aren’t spending time on your site then it’s pretty safe to say it’ll be darn near impossible to turn them into a customer. If they’re landing on your site just to hit the back button then something’s obviously wrong. Not only is that not making you any sales, but Google will see it and your site probably won’t rank for whatever those people are searching for very long. What can you do? Well, the best answer will depend on what’s causing them to bounce back in the first place. But here are some things that are applicable to all sites in pretty much all situations. Navigation and Structure If it’s hard for a visitor to find what they’re…

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February
08
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Why and How You Should Consider Using Retargeting

How many first-time visitors to your site convert into actual customers or clients? Sadly, it’s probably not many. But at least they visited. They were interested in what you offer. Use that to your advantage (and theirs) with retargeting.   What is Retargeting? Retargeting means you basically follow them across the internet and display ads as a reminder for what they were looking at on your site. And a good majority of them will appreciate it (or at least not be put off by it). Maybe they were researching, but not quite ready to buy. They may have visited a lot of sites that offer the same or similar things you do. The last thing you want is for them…

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February
04
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cPanel Webmail Guide and Comparison

cPanel gives you the ability to not only create email accounts, but you can actually do all of your email activities right inside cPanel or through your browser using your domain and /webmail. There are three main webmail options that you have to choose from: SquirrelMail, Roundcube and Horde. The one you should choose depends on what you need from your email and the features you want to have available. If you want to get started with any of these, you can see our guide for setting up webmail here.   Which webmail should you use? Basically, SquirrelMail is the most basic one, Roundcube is a step up with more features and Horde offers everything you’d probably ever need for…

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February
01
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You Need to Understand Dark Social and How to Track it

Understanding dark social

If your analytics is telling you that your site gets a lot of direct traffic, there’s a good chance it can’t properly determine where the traffic is coming from. This is especially true if they’re supposedly visiting inner pages with long URLs. Do you really think they’re typing all that in manually to visit that page? No. What’s really going on then? It’s something that was coined as Dark Social by Alexis Madrigal in an article on Atlantic.com back in 2012. And no, it has nothing to do with the scary “Dark Web”.   What is Dark Social? Dark social refers to the copy/paste and sharing of links through private means, such as email, Facebook message, Skype, texts, etc. Most…

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January
26
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Why You Should Jump Start Your Email Marketing this Year

  Nearly 30 years ago the internet was born and along with it came this new, weird way of communicating with people all around the world… many times with people you’ve never met. Email and chat rooms. Chat rooms have transformed into social media and chat applications. But even in the overwhelming presence of social media, real-time conversations and live video it’s pretty impressive how email has held its ground over the years. Even when the naysayers all proclaim that email is dead, somehow it evolves and stays current. It may seem to be old-school from time to time, but then something happens and it’s all caught up again. Even in a time when virtual reality and machine learning are…

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January
25
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Securing Your Data and Reputation with a VPS

It can be super easy to put data security on the back burner, whether it’s because you don’t think you’re at risk, you think it’s just too complicated or that it simply isn’t in the budget. But if you let that happen, you’re only asking for trouble. Contrary to what you may think, it doesn’t have to be difficult and it doesn’t have to cost a fortune. And it’s extremely important, as the number of data thefts, ransomware attacks and breaches are on a sharp rise. It may seem like it’s safer and more secure to have everything sitting on a drive in your office. But what happens if that drive fails or there’s a natural disaster that ruins the…

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